ACC Liverpool appoints Britvic as its official drinks supplier
16 Jul 08Britvic has been named as the official drinks supplier to the Arena and Convention Centre Liverpool.
The company, whose brands include Pepsi, 7UP, Robinson's, J20, Fruit Shoot and drench® , has signed a five year deal with ACC Liverpool, home of the Echo Arena and BT Convention Centre.
The deal, which makes Britvic the sole supplier of soft drinks to the Kings Waterfront venue, also offers additional benefits such as branding and web exposure.
Gerald Andrews, Director of Finance for ACC Liverpool, home of the Echo Arena and BT Convention Centre, said: "We are delighted to be announcing this deal with Britvic. It is a company which has some of the best known brands in the UK and we're looking forward to developing a very successful relationship over the next five years."
Andrew Richards, sales director, Britvic, said: "ACC Liverpool is one of the UK’s most exciting venues and this is a great opportunity to have a close affiliation with it, particularly during the city's year as European Capital of Culture. We’re really looking forward to working with the team there."
ACC Liverpool consists of the 10,600-seat Echo Arena and the state of the art BT Convention Centre. The latter features a 1,350 seat auditorium, a 3725 sq metre multi-purpose hall 18 meeting rooms and total exhibition space in excess of 7000 sq metres.
The facility's partners are Liverpool City Council, Liverpool Vision, national regeneration agency English Partnerships, the European Objective One programme and the North West Regional Development Agency.
