ACC Liverpool Praises Sea Odyssey Success
1 May 12
A GIANT one million people visited Liverpool city centre for Sea Odyssey – creating record levels of trade for businesses.
The figures have come from cameras monitoring footfall in the city’s Business Improvement District from Friday 20 to Sunday 22 April.
The city council estimates that of the people who were in the city over the weekend, around 600,000 spent time taking part in the Sea Odyssey.
The Giant Spectacular is believed to have boosted the local economy to the tune of a massive £12 million.
Shops, restaurants and tourist attractions all saw a huge rise in visitor numbers.
• Liverpool’s city central Business Improvement District (BID) saw a footfall of 990,000 over the three days. This is 53 per cent higher than the Grand National weekend which was held just one week before, and is 37.5 percent higher than the same date in 2011.
• The number of shoppers in Liverpool ONE surged to a total of 279,000 - an increase of almost 25 per cent on last year’s figures.
• National Museums Liverpool recorded huge visitor figures in comparison to last year. The Walker Art Gallery increased by 145 per cent, the Maritime Museum was up by 130 per cent, the Pier Master’s House was up 78 percent and the World Museum saw twice as many visitors as last year.
• Merseytravel has reported 11,000 people went on a ferry during the weekend – a 143 per cent increase on last year. An extra ferry also hit the water on Sunday which hosted an additional 650 people, giving them an amazing view of the three giants sailing down the River Mersey.
• Tate Liverpool recorded three times as many visitors as the previous Grand National weekend and twice as many as Easter 2012.
• The Albert Dock saw an average 36 per cent increase in visitors. Restaurant What’s Cooking reported a 36.5 per cent uplift on last year’s sales with 1200 new customers.
• The Metquarter saw their weekly figures increase by 24.5 per cent on last year – impressive since there is a national average downturn in retail of 5.3 per cent.
• Elaine Cunningham Interiors on Chapel Street experienced sales which were 300 per cent higher on 2011.
• Hotel Indigo recorded a doubling of visitors and hot drinks sales were also three times that of a normal weekend.
Councillor Wendy Simon, Cabinet Member for Culture and Tourism, said: “We always knew this would be a huge weekend for the city, but Sea Odyssey exceeded our expectations in terms of the crowd numbers and their reaction to the show.
“It was a joy to see the streets packed with people who were genuinely moved by the story unfolding before their eyes and the feedback we’ve received from people across the world has been astounding.
“Sea Odyssey has cemented Liverpool’s reputation as a city which brings fantastic, free, world-class culture to the streets. I’d like to take this opportunity to say thank you to everyone who worked so hard on bringing this spectacular to the city and a big thank you to the hundreds of thousands of people who took to the streets to support this incredible event – I’m sure the memories of giants taking over our city stay with them for a lifetime.”
An independent report is currently being collated and final figures will be available within the next couple of months.
What they say:
Bob Prattey, Chief Executive of ACC Liverpool, said: “Sea Odyssey was a magnificent opportunity to showcase the sort of epic events Liverpool hosts so well.
“ACC Liverpool was honoured to be at the centre of many of the activities, from the giants being reunited on Kings Dock – which will become the location for our new exhibition centre – to the farewell parade witnessed by tens of thousands of people from the waterfront outside our venue.
“Sea Odyssey has left a fantastic buzz in the city and its positive legacy will no doubt continue well into the future.”
Ged Gibbons, Chief Executive of City Central BID, said: ‘’Liverpool city council deserves all the praise it is receiving for having the ambition to commission and deliver an event of such epic proportions. Besides the obvious immediate feel good factor Sea Odyssey generated for spectators and businesses, it also provided a huge boost to Liverpool’s profile as a ‘can do’ city. I think the clear message is ‘continue to think BIG, please’.’’
Peter Cronin, Business Development Manager, Albert Dock Estate said: “The giant spectacular was the best thing to happen in the city this year so far. It was an honour for the Albert Dock to be a key part in those proceedings and our visitor numbers reflect the importance of large events like this in attracting tourists to Liverpool. Our tenants have also seen the benefit of increased footfall this weekend, which shows the grass roots impact that events like this can have on Liverpool businesses.”
David Fleming, Director of National Museums Liverpool said: “Sea Odyssey was an incredible event that helped our visitor figures to soar. National Museums Liverpool already attracts more than 3.2 million visitors a year to our museums, but I think we broke our daily attendance records over the Sea Odyssey weekend. It was great to see the streets, and our museums, bursting with happy people!”
Jim Barclay, Merseytravel interim chief executive, said: “It was an amazing weekend for Liverpool, and Merseytravel were proud to be a sponsor of an event that was publicised around the world.”
Chris Bliss, Estate Director, Liverpool ONE said: “Sea Odyssey was a landmark event for Liverpool and from a retail perspective had a very positive impact. Liverpool ONE welcomed shoppers, not only from the local areas, but those from further afield around the UK too. The event had great pull which has benefited the whole city. “Interestingly, footfall to Liverpool ONE’s information centre increased by 160 per cent and trade for impulse purchases such as coats and umbrellas was also up. Without doubt, Giant Spectacular made the city buzz with excitement and hopefully those visiting the city for the first time will return.”
Andrea Nixon, Executive Director of Tate Liverpool, said: “Sea Odyssey was not only a fantastic and memorable event, it was also a great achievement for Liverpool generating a huge amount of interest in the city's cultural institutions. Tate Liverpool had a 300 per cent increase on visitors compared to a normal weekend at this time of year.”
Joe Hull, General Manager at Gusto said: "Gusto opened early both Saturday and Sunday and we were full all weekend, an awesome result for us against a big weekend last year. Saturday was not far away from our record highest day."
Jennina O’Neill, Metquarter Centre Manager said: “The huge success of Sea Odyssey proved to be a real boost to trade at Metquarter. We were absolutely delighted with the huge increase in footfall, as thousands of additional visitors - in town to see the extravaganza - took the opportunity to shop with us. It was a great example of how cultural events can be a real boost to the retail sector.”